Selecting a tile supplier that will work with you in overseas tile procurement is not just about choosing between different price ranges or brochures. As an importer, even one bad batch from your supplier can cause you problems with installation, complaints from clients and, ultimately, harm your reputation.

India is an increasingly popular source of ceramic tiles; however, each supplier operates under its own rules. If you need to order something from India, you may benefit greatly by asking a few questions before making your purchase.

These are seven questions each tile importer should ask Indian tile suppliers.

1. Do you have any experience in international markets?

It gives you far more information about a manufacturer’s export ability than a product catalogue does.

Find out which markets the manufacturer has been exporting to so far, how long they have been doing business in international markets, and how much they know about the needs of various markets. Exporting involves more than just manufacturing tiles; it requires extensive experience.

Experience in international markets will help a manufacturer overcome any problems that could occur between production and delivery.

2. How do you ensure quality and shading consistency from order to order?

This is one of the most critical questions an importer can ask.

Even though a tile looks great when you approve the sample, it doesn't always work that way once you receive the next order. The inconsistencies in shade, calibre, texture or surface appearance could bring problems for you once you install these tiles in the same project.

Ask your manufacturer what they do regarding batch testing, production process control, shading matching, and quality control measures.

Consistency is not something to be considered at the end of the manufacturing process; it must be integrated into it.

3. Can you manufacture this quantity consistently while maintaining quality and delivery schedules?

Successful delivery of a first order is just the start of your international relationship.

If you want to expand your market share, then your manufacturer will need to follow suit. Ask about manufacturing capabilities, planning, quality controls and matching repeat orders with prior batches.

The right question to ask is not "Are you capable of manufacturing this quantity?" 

It is "Are you capable of manufacturing this quantity consistently, order by order, while keeping the same quality and specifications?

4. What is your product development and innovation strategy?

The global markets for tiles are changing fast. Customers now seek products that incorporate design, technology, performance and unique surfaces.

Inquire if the company has research and development capacity and how new product ranges are created.

The link between the global design process and Indian manufacturing is an essential element of Qutone’s product philosophy. The research & development of design we have in Sassuolo, Italy, gives us the opportunity to incorporate global design thinking into manufacturing processes in India.

As an importer, this would mean going beyond the catalogue at hand and inquiring into a potential supplier's ability to keep your product offering fresh in the future.

5. Can you meet my specific market needs and business model?

All tile markets have their own needs.

The importer catering to residential retail customers may require a different product offering from the distributor selling to architects, hotels or commercial projects.

Prior to selecting the manufacturer, make sure to discuss the target market, preferred sizes, finishes, applications, packaging requirements, and volume.

This is where a long-term manufacturing relationship becomes more valuable than a one-time transaction.

6. What else can you bring besides individual products?

A reliable manufacturer offers much more than individual SKUs.

For importers and distributors, greater access to a larger range of products would allow you to develop collections and differentiate your brand from competitors in line with market demands.

Qutone offers multiple options for surfaces, sizes, and finishes, along with R&D and manufacturing capacity, all under one company, allowing international clients to diversify their product range with a single manufacturer.

7. What does a long-term cooperation with your company look like?

Maybe the most crucial question is not about this order at all.

What will happen next?

Can the manufacturer work with you on product development? Can he provide a consistent supply? Is he able to help you develop a portfolio? Can he understand the needs of your market as your business is growing?

Qutone sees international manufacturing partnerships based not on the lowest prices but on trust, consistency and long-term benefits.

Choosing the Right Indian Tile Manufacturer

Don't evaluate a manufacturer on the sample and price alone. Focus on the ability behind the product.

Qutone combines manufacturing capabilities from India, international design ideas, a range of product options, and export experience to help those interested in a ceramic tile manufacturing business partnership.

Seeking a tile manufacturer in India for your next international venture or distributorship business? Contact Qutone.

Selecting an Indian tile supplier means going beyond pricing and brochures. 

Prior to placing your order, you need to consider the company’s experience in the international market, its quality and shade reliability, capacity, innovation, market-oriented services, product assortment, and possibility for partnership. 

These seven questions will help you determine whether your manufacturer has the resources to help you grow your business.

Qutone Ceramics has been created to assist foreign buyers beyond a one-time basis. With its design and R&D capabilities, advanced manufacturing facilities, a variety of products offered, quality assurance program, and extensive experience in international markets. 

Qutone can provide support throughout the process, from selecting and developing your product to repeat orders and assortment expansion. The aim of importers is to establish a long-term, flexible partnership in the international market